Shaping Comfort: 3D for a Smarter Recliner Sofa

How Rendero delivered lifelike renders and dynamic animations to bring Amart’s latest furniture collection to life—despite technical hurdles.

About Amart

Amart is one of Australia’s most recognized furniture retailers, known for delivering stylish, functional, and affordable pieces for every room in the home. With decades of experience and a broad customer base, Amart combines classic craftsmanship with modern design and accessibility.

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Reference Image submitted by the client.

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The Request

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Amart needed high-quality 3D visuals to support the online launch of their new Sinatra Sofa. The assets would be featured directly on the product detail page (PDP) and had to capture both functionality and style across several configurations.

The scope included:

  • Multiple sofa variations with different fabrics (e.g., leather, textured materials) and seat configurations
  • Detailed product renders showing construction, USB ports and fabricsLifestyle visuals styled in Australian-inspired settings to support branding
  • Short animations to demonstrate each colorway in an engaging, interactive way

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Initial references were limited to photos from a studio shoot, which served as our foundation for 3D development.

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The Challenge

Two key factors made this project especially time-sensitive:

  • A highly condensed production timeline, with over 220 hours of modeling, texturing, rendering, and animation required in just a few weeks
  • Evolving inputs during production, particularly around internal product mechanisms and specifications, which required ongoing coordination and adaptability

Thanks to our agile workflow and seamless collaboration across teams, we delivered all assets on time, fully aligned with Amart’s launch schedule for the Sinatra Sofa.

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Our Process

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Reference Photos: Recliner and Sofa Open

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Step 1: Brief and Evaluation

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Our modeling, production, and packshot teams reviewed Amart’s reference materials and quickly assessed areas that needed clarification.

We sent a structured list of questions to ensure all product features — from USB port placements to seat depth — were captured correctly.

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Step 2: AI Assisted Modeling

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  • Detailed 3D Modeling: We recreated each sofa variation using the provided references and color swatches, carefully calibrating textures and colors to ensure consistency across the set.

  • Solving Lighting Inconsistencies: Our team normalized the lighting across all assets, so the final visuals felt cohesive and premium.

Animation & Scene Integration: We animated the internal mechanisms of the chairs smoothly, showcasing functionality without sacrificing aesthetics. To ground the animation in realism, we composited it into a custom lifestyle scene Rendero previously created for Amart.

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Step 3: Content Production

Sinatra Sofa: 24 packshot renders (8 angles, 2 sofa variations)

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Sinatra Sofa Leather: Details

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Sinatra Sofa Fabric: Details

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Results

  • Ready-to-Use PDP Assets: All visuals—static and animated—are now live on Amart’s website.

  • Enhanced Product Communication: The animation clearly demonstrates product functionality, helping customers make informed buying decisions.

High-End Feel, Zero Photography: No need for physical sets or product photography—everything was done digitally and delivered with precision.

Frequently Asked Questions

3D Model Creation & Production

Can Rendero create 3D models from just reference images?

Yes! Our team can create high-quality, photorealistic 3D models using reference images, sketches, or blueprints. The more detailed the references, the more accurate the final model will be.

 Can Rendero match my brand’s specific colors and materials?

Absolutely! We ensure precise color and material matching based on your brand guidelines, Pantone references, or physical texture scans.

Can Rendero replicate fluid simulations in 3D renders?

Yes, we can create realistic fluid simulations to showcase products in action, such as liquids in bottles, splashes, or pouring effects.

Does Rendero handle revisions if adjustments are needed?

Rendero offers revisions that are included within the initial project brief. If additional changes are requested after the final approval, an extra fee may apply based on the complexity of the revision.

Do I need to send physical product samples for 3D modeling?

No, physical samples are not required. We can work with high-resolution images, detailed texture references, and product dimensions to ensure a high quality 3D representation.

Does Rendero support 3D animations for product visualization?

Yes, we offer animated product visualizations, including turntables, explainer animations, and interactive motion graphics to enhance customer engagement.

Does Rendero offer bulk pricing for large projects?

Yes, we offer custom pricing and volume discounts for large projects. Please contact us to discuss your specific needs and receive a tailored quote.

Does the client have full ownership of the 3D models after they are created?

 Yes, once full payment is made, the client has complete ownership and rights over the 3D models created by Rendero.

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